Tuesday, 4 October 2016

David Boyle - Lab 2

David Boyle
D16124360

Lab 2 - Blog

Four uses for the meta tag:

  1. They can be used to specify the author of the document.
  2. The can be used for stating key words.
  3. They are used to describing the page.
  4. They can be used to specify character encoding for the document.
Meta tags used:
<head>
<header style = "width:100%; height: 20%; text-align: left;">
<h1>Fish Creek Animal Hospital</h1>
<meta charset="utf-8">
<meta name="author" content="David Boyle">
<meta name="keywords" content="HTML5, CSS>
<meta name="description" content="A webpage for Fish Creek Animal Hospital">
</header>
<head>

SEO guidelines I would employ when designing my own web page:
  1. Using Meta Tags: The first SEO guideline I will employ when creating my website will be correctly using meta tags in my code so that the search engine can learn more about my page. By correctly using meta tags for the title and the description I can ensure that I will be optimising my webpage  so that it is relevant to searches.
  2. URL's: The second SEO guideline I will employ when creating my website will be focusing on the page's URL. First I want to make sure that the URL is clean, descriptive and easily read. If it is not and contains unnecessary parameters, then it will likely confuse people and robots, making them less inclined to visit the webpage. Optimising my URL's by keeping them short and concise, and using keywords at the beginning will help search engines understand the page's relationship to the rest of the site.
  3. Mobile Friendliness: Making sure my webpage is mobile friendly is a very important SEO guideline that I will follow. Mobile page speed is a huge part of this and can significantly dictate how many people will visit my site. Increasing mobile page speed can be done by minifying code, optimising image size, minimising ATF content, and various other ways.
  4. Schema Markup: Schema markup gives the content of my page meaning, making it easily understood by search engines. When this happens, it is easier for the search engine to determine what my page is about and what it relates to, thus making it easier for the page to rank high amongst searches relative to my keywords.


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